These reports help the business in illustrating what they actually get back in return for their marketing strategies and pin down client retainment by evaluating progress, displaying value, and identifying workable steps to improve the marketing performance. The idea is to make the most out of the available numbers and analytics to decide on the success rate of the current plan and set future marketing goals.
But handling these reports individually, taking in large chunks of data from data sources and channels, and piecing them together one after the other sounds just as hectic as manual marketing strategies. This is why advanced technological support that helps automate this performance marketing reporting for you is your new data sorting companion. Marketing automation uses software to automate regular digital marketing activities. The technology of marketing automation makes the marketeer’s tasks unchallenging. Normally, these tasks would take hours for a person to finish on their own whereas automated software handles them within seconds and with promising accuracy. Automation tools are equipped to manage multiple marketing channels in one platform making the reporting task a cakewalk.
Shedding light on the reasons why automating your performance marketing reporting should be on your priority list:
1.Less time figuring out what’s the issue, More time solving it effectively:
If saving time and increasing productivity is what you expect out of your team, Automation is the answer. Analyzing and evaluating progress surely is time-consuming and yet very important in leading the team to future decisions. A well-resourced data connector platform can ease your way through the reporting and offer you space and time to resolve the shortcomings.
2. Uncrowded workplace, extra savings on the paychecks.
Hiring people into your performance marketing circle, to take care of all your channels individually, seems like a careful strategy but an expensive one. Expanding your workforce for tasks that can be done at the click of a button isn’t necessarily thoughtful. While saving time and effort, automation is also providing you with the insights to make your decision-making process hassle-free and less error-prone. Save not just the time, but the money as well. Your resourceful team members and fellow employees can now be leveraged into working for other important areas of the business instead of being hooked up on the reporting duties.
3. Better Communication, Better Synergy
Communication between teams is a necessity when it comes to maintaining a synced progress and consistency between all the individual marketing channels. Sharing of data and reports, checking up regularly on other channels, and collectively deciding on approaches can be made possible with an automated system that integrates all these channels into one dashboard. This can uplift the efficiency scale for individual marketing channels and your business marketing as a whole. Marketing technologies that incorporate team collaboration and effective communication can smooth things over and improve the business growth as a whole.
Productivity in a workplace is proven to effectively increase with such a collaborative technology. For someone who handles the Advertising platforms like GoogleAds and Apple Search Ads may need to get statistics and information from the person handling social media channels like Facebook and Snapchat. They can all collectively access it through the automated software, resulting in well-structured teamwork.
4. More Data, Less Slip-ups
Having someone to monitor the channels for data and figure out the calculations on their own takes a lot of time to accomplish, and can often result in less accurate results. Manual work is mistake-prone and unavoidable. But a data connector software that automates the process of data collection, integration, and organization makes it easy for you to have the right data wherever you want it. This can offer you the provision to look over the data to see if your metrics have improved over any time period. Thus, making it easier for you to decide on whether to continue with your current strategies or try different approaches for your business. Performance marketing automation software that collects the data, and does the grinding work for you helps you improve your digital marketing ROI.
5. Real-Time Information
Automating grants you the privilege of having real-time data at your fingertips. In manual marketing analytics, you are supposed to go over the numbers every single month, monitoring every little change. With an automated approach, you can rely on the information, make real-time changes and adjustments to existing campaigns to ensure their effectiveness for the upcoming months as well. It benefits you with a regular report updation which will review the necessary requirements for improvement time-to-time without you having to monitor it every now and then.